Tag: language of advertising

‘The Real Thing’? The language of advertising slogans

The language of advertising slogans

‘The Antidote to Civilization’ – so stated the famous Club Med advertising slogan. The highly educated always claim to be immune to the blandishments of advertising slogans. At best they are clever word and image manipulations for the masses; at worst, they are a torture rack for grammar and language. Great literature they are not. […]

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