Tag: language of advertising
There are 2 posts.
How do you feel about short snappy sentences in ad copy? Do you find them engaging? Or irritating? And what do you think of these opening sentences? OK, I admit it. I’m an advertising copywriter. And I can’t help writing in short sentences. Or starting with a conjunction. Would I have written like this while […]more
‘The Antidote to Civilization’ – so stated the famous Club Med advertising slogan. The highly educated always claim to be immune to the blandishments of advertising slogans. At best they are clever word and image manipulations for the masses; at worst, they are a torture rack for grammar and language. Great literature they are not. […]more