Tag: hyperbole

10 tricky pronunciations

10 tricky pronunciations

Recently we learned – if we were in any doubt – that Nike want their name pronounced Nikey (or, to put it in the International Phonetic Alphabet (IPA), ˈnʌɪki). Those of us familiar with our Greek deities already knew that the company’s namesake and goddess of victory pronounced her name that way, but opinion differed […]

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A very, extremely, highly, really, most *unique* opportunity!!

A very, extremely, highly, really, most *unique* opportunity!!

The tendency to wax hyperbolic seems to be hard-wired into our brains. Electronic communications also encourage this leaning towards excessive emphasis. We really don’t want our online audience to be in any doubt *whatsoever* [see what I did there?] as to the meaning and tone of what we are writing, so we add emoticons, bung […]

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