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Automotive nostalgia

Automotive nostalgia

A few weeks ago, when a character on TV mentioned his DeSoto, my daughter asked, “What’s a DeSoto?” “A car,” I answered, choking on my realization that there was no reason for a 25-year-old to have heard of a DeSoto. But I had actually ridden in a DeSoto—and not in an antique car parade. The […]

Making a marque: automotive etymologies

Making a marque: Automotive etymologies

On a recent cloudy Sunday afternoon I found myself shepherding the truck-crazy young son of a friend of mine round the crowded arena of a retro and classic truck show at a motor museum in the English Midlands. There were hundreds of trucks of all ages and manufacturers neatly parked in rows and we walked […]

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