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How do you feel about short snappy sentences in ad copy? Do you find them engaging? Or irritating? And what do you think of these opening sentences? OK, I admit it. I’m an advertising copywriter. And I can’t help writing in short sentences. Or starting with a conjunction. Would I have written like this while […]more
Did you catch it? The John Lewis Christmas ad, we mean – and not that pesky cold that’s been circulating the office. In the last few years, at least, the brand’s take on the build up to the festive season has become as widely-anticipated as the arrival of the Big Man himself. Almost. And while […]more
As the television show Mad Men draws to a close, we thought it might be fun to reflect on the contributions to language made by the turbulent decade of the 1960s. The legacy of the 1960s on language is not surprising, given the huge shifts in culture, including the Civil Rights movement, the apex of […]more
Mad Men, the ’60s-era drama about the men and women working in a New York advertising agency, makes its long-awaited return this weekend after a 17-month long hiatus. Although less obvious than the stellar art direction and costume design in transporting viewers into a specific time, language plays an important role in creating the lived-in […]more