Speaking from experience, it is often incredibly difficult to come up with a good title for a book. A buzzword we often use is ‘catchy’. But what makes for a catchy title? And what are the implications for other markets? Once you’ve decided on what you proudly think is the best book title anyone has […]
What makes idioms so wonderful is that they make communication easier and, in my opinion, add an element of fun to language. By definition, an idiom is a figure of speech where the ‘meaning [is] not deducible from those of the individual words’. Thus, if you’re not a member of a certain ‘language club’, the […]
The main reason we use language, I would argue, is to help us communicate our perceptions of the world around us. Therefore, it makes sense that we constantly adapt and expand our vocabulary to account for new concepts, events, inventions, etc. For example, we may invent new words, give existing words new meanings, or borrow […]
From 22nd of September, millions of people will travel to Munich, like every year, to attend the world’s largest fair. Until the 7th of October, Munich will once again be hosting the Oktoberfest, which boasts a long tradition. It first took place in 1810, when Crown Prince Ludwig (later King Ludwig I) married Princess Therese […]
Cockroach, lantern, algebra, sabbath – these are only a few of the loanwords that we use in the English language without them striking us as being particularly unusual. Appropriately, ‘loanword’ itself is a loan translation (a so-called calque) of the German Lehnwort (Lehn from leihen = ‘lend’ + Wort = ‘word’). Throughout history, English has […]
Football (or soccer, for avoidance of doubt) is one of those odd sports that tend to polarize: you either love it or you hate it. No matter whether you’re a lover or a hater, you will come across plenty of football-related idioms in everyday life. This is not in the least surprising, considering that The […]
Hearing is important for humans to understand the world around them and it lies in our nature to want to describe what we hear. To do this, we frequently make use of onomatopoeias. But what exactly is an onomatopoeia? It is ‘the formation of a word from a sound associated with what is named’. Examples […]
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Flaunt or flout? Remember: flaunt and display with an ‘a’; flout and ignore with an ‘o’. oxford.ly/wvGxWF
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Word of the Day: orotund - (of a person's voice) resonant and imposing... oxford.ly/PnQ82w