Charles Doyle

Charles Doyle is Chief Marketing Officer and Head of Research at Jones Lang LaSalle in London.

Articles by Charles Doyle


‘The Real Thing’? The language of advertising slogans

‘The Antidote to Civilization’ – so stated the famous Club Med advertising slogan. The highly educated always claim to be immune to the blandishments of advertising slogans. At best they are clever word and image manipulations for the masses; at worst, they are a torture rack for grammar and language. Great literature they are not. […]